Demographics- Used in media marketing to classify an audience into age, gender, race and other categories. They are broken up into different bands depending on their job and status. This means we are categorizing people.
Psychographics- This is putting people into groups based on their social class, lifestyle and personality characteristics. It is based on the assumption that that the types of products and brands an individual purchase will reflect that persons characteristics and pattern of living.
Geodemographics- This is creating an audience profile for a specific geographical location. Basically categorizing people based on where they live or come from. This is the study of the population and its characteristics, divided according to regions on a geographical basis. This involves application of clustering techniques to group statistically similar neighborhood and areas. The main source of data for this study is the census. However, periodicity of census data being high, other sources lie country court judgement, property valuation and household council tax bands data are also used.
Socio-economic status- The socio-economic status (or the ABC Scale) was created by the National Readership Survey to gather statistics on media audiences for television, radio and all for of publications. The Socio-economic status has been around since media has been become a large part of modern culture and has been one of the most used forms of audience readership evaluations/surveyors. It was established as a form of classifying and describing social classes for media outlets. The Earnings of jobs as well as the Age, gender, religious views are taken in to account when conducting survey as it helps to understand the audience better.
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